Sales & Revenue

Antonio Deperte was born in Puglia and emigrated to the US, where he completed his studies with a Bachelor of Science in Business & Public Administration from New York University. He began his career in 1983 as a simple reservations clerk at the CIGA Hotels representative office in New York, in the Americas. His experience grew with various roles including Sales Coordinator, Meetings & Incentives Manager, and Director of Operations. In 1995, when CIGA was acquired by ITT Sheraton, he personally oversaw the transition of the Americas reservations service to the Customer Contact Center in Austin, TX. In 1996, he returned to Italy as Area Reservation Manager for hotels in Venice and later became Director of Sales. In 1998, he was transferred to Rome as Regional Director of Revenue Management. During his 10 years in this position, he saw his portfolio of hotels grow from 19 (exclusively Italian) to 55, spread across Malta, the Balkans, and Israel. In 2008, he left Starwood to pursue new experiences, including an upscale transportation/services company and various projects and consulting assignments in luxury hotels in Italy and the eastern Adriatic region. His most recent role was Director of Sales & Marketing for Union Hotels Collection (approx. 800 rooms) in the Slovenian capital of Ljubljana. He has been a lecturer in Revenue Management and Distribution & Promotional Costs in Higher Professional Education since 2017.

Luca Bernetti holds a degree in Economics and SME Management from the University of Siena, an academic background that he has combined with his managerial activities, acquiring solid skills in analyzing business dynamics and developing growth strategies.

Throughout his career, he has gained significant experience in Management Control, Budgeting, and Strategic Planning, contributing to performance analysis, financial goal setting, and the development of long-term plans in various business contexts.

In parallel with his managerial career, he has successfully embarked on an entrepreneurial activity in the hospitality sector, an experience that has provided him with a comprehensive view of the business: from operational management to staff development, to understanding markets and customer focus.

The combination of analytical and operational skills, combined with a strong entrepreneurial mindset, represent an important added value for him in the context of the Higher Professional Education program in Roncegno Terme, which he approaches with enthusiasm and a spirit of sharing, ready to actively contribute to the development of the project.