it 3

Communication & Marketing

This module, divided into different training units, delves into marketing and communication strategies to increase brand visibility and improve sales performance, with a focus on new digital and cognitive trends.

 

  • Marketing Plan and strategies: development of a marketing plan, guerrilla marketing, strategic and operational marketing, sales strategies, analysis of buyer personas, role of brand ambassadors and influencers, purchasing process and study of real cases;
  • Digital promotion and communication: evolution from the mass market to niches, storytelling applied to marketing, digital marketing tools and strategies to attract and retain the public;
  • Neuromarketing: study of decision-making processes and psychological levers that influence purchasing behavior, role of dopamine, cognitive buyers, neuro tips, framing and priming effects;
  • Journalism and current affairs: the importance of always being updated on the news to communicate effectively with the guest and enhance the experience through an informed and engaging narrative.

Teachers in this module

Chiara Tubini

Teacher of the module: Communication & Marketing

Elisa Colli

Teacher of the module: Sales & Marketing

Elisa Travaglia

Teacher of the module: Communication & Marketing

Silvia Margoni

Teacher of the module: Neuroselling – Communication & Marketing